So, Bayo has issued an official apology on their Facebook page
about their controversial "What's Your Mix" campaign that had netizens
up in arms over the accompanying manifesto that was perceived to be
racist.
In part, the manifesto read: "Call it biased, but
the mixing and matching of different nationalities with Filipino blood
is almost a sure formula for someone beautiful and world class. We
always have that fighting chance to make it in the world arena of almost
all aspects."
In addition to being badly written, it spawned online fury.
100% sorry?
On the evening of June 7, Bayo said sorry,
expressing their regret "to those who have been offended or felt
discriminated against." The statement also said, "We believe that being a
Filipino will always make you 100% beautiful. It is unfortunate that
this message got lost along the way."
But, in spite of the apology and reportedly pulling
down their billboards, Bayo must be popping open champagne right now
because you couldn't pay
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