PSY, Adele and making it in America

MU:CON Seoul 2012 held on November 1 and 2 at the hip Hongdae area gathered international industry experts in Nuritkum Square in Mapo-gu to discuss ways to promote the growing Asian music market to the rest of the world.
While the overseas success of K-pop undoubtedly inspired the conference, the MU:CON organization graciously included the rest of Asia in the discussion.
No escaping THAT song

Psy (SportsKorea)

Predictably, PSY and his worldwide mega-hit "Gangnam Style" was omnipresent. Partially educated at the prestigious Berklee College of Music in Boston (!), PSY apparently intended the song to be a K-pop parody of sorts…but ended up contributing to it.
It's said that a good song, heavy promotion in traditional and non-traditional media, finding key connections, etc. make up the usual formula for turning a song into a hit. In PSY's case, it was an explosion of more than 750 million views to